From mid-late October right through to the Black Friday and Cyber Monday frenzy at the end of November, almost every UK platform is launching its most insane sales wave of the year.
To help you shop smart and score the best deals, we’ve put together the essential timeline. Let’s get saving! 🛒
Get ready, because the UK’s biggest shopping season is kicking off!
🗓️ The 2025 UK Sale Timeline: Key Dates
Don’t miss these key windows. The deals start much earlier than you think.
- Mid-to-Late October
- Amazon: Kicks things off with its Amazon Autumn Prime Day Deals. This is the first major chance to save.
- TikTok Shop: The TikTok Shop Black Friday Warm-Up sale officially begins, often with aggressive vouchers.
- Look Fantastic: Early Look Fantastic discount start to drop for beauty lovers.
- Throughout November
- John Lewis: Often runs a month-long John Lewis Black Friday event, price-matching competitors.
- Major Retailers: Expect “early-bird” or “warm-up” Black Friday deals to launch across most sites.
- Black Friday Week (Late November)
- This is the main event! All platforms enter their core promotion period.
- Beauty Deals: Keep a close eye on Sephora UK Black Friday Deals, Look Fantastic Black Friday, and Selfridges Beauty Sale as they “level up” (加码) their discounts with extra gifts or codes.
- Cyber Monday (Following Black Friday)
- The sales aren’t over! Many discounts continue, and some new ones appear.
- Key Focus: Pay special attention to Amazon Cyber Monday Deals, The Hut Cyber Monday Sale, and ASOS Cyber Monday Discounts for last-minute bargains.
Q&A: Your Black Friday Questions Answered
Q: When is Black Friday 2025? A: Officially, Black Friday is on Friday, November 28, 2025. However, as our timeline shows, most major UK retailers start their sales weeks in advance. The “core” sale week usually begins on the Monday of that week (Nov 24th).
Q: Are Black Friday deals better than Cyber Monday? A: It varies. Black Friday often has the best “doorbuster” deals on high-demand items like TVs and laptops. Cyber Monday is traditionally fantastic for online-only deals. Our advice? If you see a price you love, grab it—it may not last.
Q: How can I find the best discounts? A: The best way is to stay updated right here with us! We’ll be posting the best coupon codes and promo links as soon as they go live. We also recommend making a wishlist on your favourite sites (like Amazon.co.uk) so you can check out quickly when the price drops.